Kahlúa
Stir Up! Campaign
Stir Up! is a new brand platform for the Mexican coffee liqueur Kahlúa, aimed to uplift mundane moments, those times when you’re done adulting and give you a boost of playfulness.
Kahlúa is often seen as “too much” for the everyday, so we are here to add a touch of extra. When a bottle of Kahlúa is opened, things are bound to get a little dramatic. And drama isn’t frivolous, it’s what makes adulting fun and adds colour to the grey. It’s the moment to choose Kahlúa over boring alternatives like wine.
“Drama” drives both the art direction and visual design. You’ll find dramatic cues everywhere: bold close-ups of cocktails, exaggerated camera angles, vivid yellow and red brand colours, and striking typography, all of them are used to emphasise excitement, playfulness, and energy.
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