XCOMMONS · notSHOWROOM
SS25 Ordering Fair
Visual Identity Personal project
Amid a global economic slowdown and a period of industry adjustment, XCOMMONS · notSHOWROOM SS25 Order Fair presents “The Open Stage”, an invitation to dissolve boundaries between creativity and creation. With an open and forward-looking perspective, the fair transforms the “marketplace” into a space for dialogue and collaboration—empowering professionals, brands, and creators to exchange insights, strengthen connections, and inspire renewal within the fashion industry. Rooted in the present yet looking ahead, the event aims to nurture collective growth and anticipate the next blooming of the creative field.
The visual concept centres on the idea of connection—symbolising the fair’s mission to link people, brands, and creative ideas across the industry. Inspired by the transformation from not (notSHOWROOM) to knot, the design interprets the interwoven texture of fabric as a metaphor for unity and collaboration. Bright and bold colours are used to echo the vision of a “flourishing fashion scene,” embodying the spirit of innovation, creativity, and openness that defines the industry today.