Heinz
It Has To Be... OOH Campaign
Instead of describing Heinz’s iconic taste, each billboard is designed to trigger memories of the unmistakable and great taste of Heinz, its classic pairings and the feeling of anticipation it creates.
Featuring striking macro photography, each image celebrates a classic and well known Heinz product to make your mouth water and your brain to crave the great food pairing to complete the experience.
In a clever twist on its famous 'It Has To Be Heinz' tagline, the Heinz brand name has been replaced with the right food that completes the pairing. The food names are also cleverly designed using the iconic curvy shape from the Heinz logo, subtly reinforcing the brand's identity.
Awards:
D&AD, 4xPencils, 2025
Eurobest, Grand Prix for Design 2025
Featured on:
Campaign, No.1 in the Top 10 Out of Home 2025