Heinz
Every Sauce
To showcase the obsession with sauces and build excitement around Heinz’s wide flavour range with its experimental and innovative spirit, a limited edition sauce is created and it’s called Every Sauce.
It’s born from a bold blend of 14 different sauces, including flavoured mayonnaises and ketchups, from Garlic and Burger Sauce to Truffle Mayo and Pickle Ketchup, this one-of-a-kind creation pushed flavour boundaries.
A luxurious golden visual world was crafted for the packaging to highlight its rarity, featuring a first-of-its-kind scratch-able label that gradually reveals all the sauces hidden within.
The campaign was a huge success, going viral not only in the UK but across the globe. It even made an appearance on The Late Show with Stephen Colbert. Even more, some lucky winners listed their bottles on eBay for as much as £800 each.
Awards:
One Show Bronze Pencil, 2025