Funpal
Salad Rebranding Personal project
Funpal is a Shanghai-based salad restaurant that blends Western-style salads with elements of Chinese cuisine, creating a localised and innovative light dining experience. Dedicated to providing high-quality food, the brand aims to make dining a moment of relaxation and joy amid today’s fast-paced urban lifestyle — not just a hurried necessity, but a way to find ease, health, and companionship within a busy day.
The visual identity takes the “bowl” as its core motif, from which a “smiling face” element is derived and integrated throughout the brand system. Ingredient-inspired illustrations and natural bold colour tones come together to form a simple but fresh, vibrant, and joyful visual language, shaping a friendly, personified brand image that conveys joy and companionship. Funpal believes that healthy eating should never feel like a burden, but rather a high-quality, friendly, and joyful way of life.