Eurovision
The 69th Song Contest
Visual Identity
Music has a way of bringing people together. When we listen, magic happens — we become united by music. Here the story begins with a Swiss grid, weaving countless lives together through the shared language of music and love.
By taking the heart shape from the song contest logo and merging it with an iconic Swiss grid, a heart grid was created that nods to the host nation — Switzerland and its rich design legacy. This modular, scalable system powers every touchpoint, from patterns and imagery to flags, film clips, and beyond.
Typography also plays a key role in reflecting Swiss heritage. The typeface was led by Ian Party of the Swiss type studio Newglyph, who recently worked on the redesign of the Swiss passport.
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