W+K ShanghaiCook More Waimai Less
Lunch Kit InternaL PROJECT
The idea behind this vibrant lunch kit was to help make homemade meals more enjoyable, and ultimately, to encourage people to cook more meals at home in order to cut down on plastic waste. The set includes an apron, a pair of gloves, a tea towel, a lunch box bag, a lunch box, and all necessary utensils.
Used popping colours and pixelated gaming elements in the overall art direction, as opposed to traditionally preferred clean and pale colours in kitchenware design, because cooking is just as fun as gaming and beautiful kitchenware deserves a stronger presence on our countertops. "Cook More Waimai Less" is all about wanting people to feel excited and ready to have fun whenever they think of cooking.
*Waimai is a Chinese word for food delivery.
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